Single vs Double Optin, Spam Complaints and Online Whitelist Generator

As I was looking at some discussions at the Social Marketing Central, a post from Chris Lang caught my attention: it was about how to get more diggs on Digg. He had some good points there that I'll be testing ...

Then I started to look through his other blog posts and found another article which may be of interest to anybody who is doing email marketing (needless to say you're missing out if you don't) . The article talks about autoresponders, single vs double optins and spam complaints . Worth reading!

There is also a link to a very cool online white-listing generator where you just fill in a couple of data and within seconds it will generate a html page with handy whitelist instructions for various email clients. You can upload this html document to your server and link to this page in your welcoming email. Very useful, thanks Chris!

Note: There is a slight problem with the generated page but it can be easily fixed (and I'm sure Chris will fix that soon): couple of links on the resulting white-listing instruction page, specifically MailWasher, McAfee and SpamPal, which should bring you to the corresponding section of the page don’t work. You can fix this by checking if the id’s in the beginning of the html document (where it says a href=”#Mailwasher”) are identical with id’s used in h3 tags (h3 id=”MailWasher”…) In these 3 cases there is a misspelling (capital versus lower case, e.g. MailWasher should be Mailwasher). But besides this small error this is a very cool tool!

UPDATE June, 14, 2008: above mentioned errors have been fixed so pages generated with white-list generator should work fine now.