Thursday, May 1, 2008

If You Are Doing Adwords You Must Read This!

You already may have got an email from one or another marketer talking about Adwords and Google Slap… with a link to a free report written by Ryan Deiss. I nearly sent that email to the bin, it rains free reports nowadays, who's got the time to read it! But luckily my hand didn't listen to my thoughts and clicked the link without me knowing it….

The headline immediately caught my attention:

"FREE REPORT: "Thought Stringing"
How To “Buy the Thoughts” of Your Customers and Use the Information To Capitalize On Hidden Sources of Traffic..."

As there was no need to sign up I thought I'd just scan it quick to put my mind at rest that it's another piece of BS with some kind upsell…

Well, it wasn't BS! If you are doing Adwords go and read it! I have been always told that Adwords for content was useless… well, seemingly it isn't, that is if you know how to use it correctly, it seems it can be even better than Adwords for search (and lot cheaper too).

Then there was a link to another report (also from Ryan Deiss and no need to give my email) : How "Product Splintering" Can Lower Your AdWords Costs, Increase Your Conversion Rates, and Triple Your Overall Profits.


Finally the third report
"Self-Liquidating Offers" - for this one you'll be asked for your email address but once you read the first two, you'll gladly opt in – is the father of the previous two. He is talking here about Google Adwords post "slap", long tail KW (you can be seemingly punished for those!), building your list but differently as you know it, google's quality score and how to get a discount rate, which words to avoid like hell in your ads, how to use (and write) content ads and lots more. 25 pages loaded with stuff that I found extremely useful!


Oh yeah, I'm sure there will be an upsell … but these reports are worth to read and will save you money if you are doing the Adwords already (and if you don't, you may find courage to start with it with these tips).

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